Feature Article:

Dealing with Conflict
Dealing with conflict is a frequent concern for many organizations. Managers and supervisors have to deal with conflict on a daily basis. Many times conflict happens when people see situations differently. Often the potential conflict can be defused...
...Read More

Fundamentals of Headlines, Copy and Design in Communication

Additional Reading

While there are many opinions about what constitutes good
headlines, copy and design, most professionals agree that these
individual elements of the ad must work together. In
combination, they must grab attention, convey a persuasive
message and portray a consistent identity.

An ad that's too cluttered can't convey a message quickly enough
to engage the reader or viewer. One that's out of character with
the product or service will be confusing rather than convincing.

An effective headline (or a broadcast ad's opening moments) must
immediately capture the audience's interest and pull them into
the ad. A good rule of thumb is to look for the inherent "drama"
in what you are offering, and capitalize on that to create an
alluring ad.

Examples: "We're Losing Our Minds" -- a university ad appealing
for funds. And "You Don't Have to be Jewish to Love Levy's" -- a
bread company ad featuring a Chinese man biting into a whopping
pastrami sandwich.

Next, the photo or illustration amplifies the message. An ad for
Bull Worldwide Information Systems, for example, showed a
satellite photo of the earth with the headline "GloBull."

Once the headline and illustration have drawn the customer into
your ad, the copy convinces them to buy. So make it believable,
full of information, and bolstered with words and style that
complement your identity. Almost any Volkswagen or Mercedes Benz
print ad exemplifies convincing copy in a style that suits the
product perfectly.

Broadcast advertising will also involve selecting music, sound
effects, actors or announcers, and perhaps a theme song. All
these elements enhance your message and reinforce your identity
but, for the most part, the copy and what it conveys actually do
the selling.

About the Author

When you match consumer psychology with effective communication
styles you get a powerful combination. At Hopkins-Business-
Communication-Training.com you can find the secrets to
communication success. At Hopkins we show you how to communicate
better for better business results.



More Reading:

How To Point a Satellite Dish

Know Your Telephone Calling Habits

Strategic Clarity for Communication Management

Ten Tips on Speaking with Authority and Power


Mind Mapping

Dont Let the Internet Overstimulate Your Mind

11 Speaking Tips to Gain Comfort in any Presentation

directv and more

Volunteers Tips to Motivate Them

How To Point a Satellite Dish
How to Point a Satellite Dish By Kate Ivy and Gary Davis Dish-Network-Satellite-TV.ws Webmasters: You may reprint this article in its entirety, providing you leave the Byline and About the Author sections intact, including the links to ...
...Read More

"Know Your Telephone Calling Habits"
Getting to know and understand your own calling habits, or patterns, can pay handsome dividends when selecting your telephone carriers. Do you make a lot of lang distance or international calls? Do you make most of your telephone calls during the...
...Read More

Strategic Clarity for Communication Management
Over the past few weeks I've been developing plans for a communication project, a media relations campaign. That's prompted me to reflect again on the communication management process by which we transform communication ideas into operational...
...Read More

Ten Tips on Speaking with Authority and Power
No matter how good you are as a presenter, there will be times when you need to make sure you exude power and authority. If you are ‘the boss’ and want to be certain the staff will do your bidding you will need to come across with power and...
...Read More

attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com Word count: 600. ...
...Read More